Reset is a pre-cleanse that mimics the natural oils present in facial skin pores. The product had been receiving rave reviews by users when the founder came to us with a problem: the packaging left consumers underwhelmed and questioning the price tag. 

Through its packaging Reset needed to communicate a scientific temperament balanced with a healing touch, and feel ‘premium’ while doing it.

With the black and white colour scheme and a traditional (academic-looking) serif as the logotype, our design signals scientific authority. This is offset by the soft curves and cool colours of the loop, a graphic representation of a skin pore, giving out warmth. The name and loop graphic are spread across two panels with an edge in between them. A deliberate breakaway from the norm of showing the name and important visual elements on a single panel, this decision imparts memorability to the pack’s design.